Dedicated to Awareness
But we like it the way it is. Of course you do.
Look at them. They've built a comfortable little club where innovation and suggestions of it are most unwelcome and the status quo is fiercely protected. The posse rallies around their resistance to change, defending and consoling their favourite humans whilst ignoring the plight of the animals, effectively ensuring that they stay in cages. Their "support" is about maintaining their social comfort circle, not the animals' freedom. How bizarre.
4/27/20253 min read


An open message for the fossils— those who still don’t seem to get it:
This difference between you and us? You defend your friends against all forms of criticism, and we speak up for the animals. You defend your coffee mornings, your second-hand shop shifts, your charity lunches — we couldn’t care less about that. We care about the ones you raise funds for to keep the animals sitting behind metal bars every day, often for years and years.
You haven’t even bothered to understand what you’re defending have you? Not really.
Be honest, you don’t know the animals’ names do you? You don’t know their stories.
You don’t bother to ask why they’ve been sitting in the same cages for months, years, totally forgotten.
You don’t ask, because you don’t want to know, and you know you’ll rock the boat. Ignorance is much more comfortable and it’s much better to defend them than what’s right.
You say you “care,” but if you truly did, you’d have noticed all of this a long time ago: maybe you did?
You are proud to stick up for facilities where people are present every single day and could promote the poor animals and try to get them out — and yet they don't. The one who understands how to take a picture manages to post for adoption maybe once a month, if that.
How does that even make sense?
How can you look at animals sitting day after day, rotting away in shelters, and not demand more?
The truth is, you don’t want to demand more — because that might mean you have to change, too.
You criticize us for being “negative,” for “causing division.”
But you can’t even defend your own actions without showing how shallow your priorities are.
You are desperate to defend humans — your friends, your little group — but you have no fire left when it comes to defending the animals actually living the nightmare you refuse to see.
You want to find fault? Fine.
Here’s your fault: you cared more about your social standing than about a dog who hasn’t been touched or properly exercised in a week.
You cared more about defending someone’s feelings than asking why that cat has been in a cage for two years with no real plan to ever get her out.
And while you sit there congratulating each other at your coffee mornings, charity raffles, and self-promotion lunches, the animals you supposedly “work for” are sitting invisible, slowly giving up hope.
You think it’s harsh?
Good.
It’s meant to be.
Because we aren’t the problem.
You are.
You are the reason things don’t change.
You are the reason shelters stay outdated, stagnant, hidden from the public eye.
You are the reason new blood walks away in frustration, unwilling to spend their free time battling your egos instead of helping animals.
You are the reason animals stay locked away, unseen, lost to the world.
And no, before you start your next outrage session — this is not directed at everyone.
There are amazing people out there who do get it — but even they are being dragged down by the fossils clinging to the past.
You love to attack the way we say things, the language, the tone — desperate to find something, anything, to avoid facing the real issue.
Because if you admitted we were right, you would have to admit you haven’t done nearly enough.
You’d rather protect your illusions than actually fix anything.
The sad, ugly truth is this:
Some animals who entered shelters a year ago will still be there next year — and the year after that — if your way continues.
Some of them have already been there for years, invisible to the world.
Some of them will die there.
And all the while, you’ll be posting about your latest cake stand sale or charity posh tea party, believing you’ve done your part.
If you really gave a damn, you would have been fighting alongside us to get them seen — not fighting against us to stay comfortable.
We don’t care if you like us. We don’t care if you follow us or not. We don’t want your approval. We are doing it anyway. If you don’t like it, fine. Pleasing you was never our goal. Getting animals out of the shelters you keep them in is.


The Frankie Foundation
+49 1512 1603288
frankiefoundationalgarve@gmail.com
Tavira, Algarve, Portugal.


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